Keeping old folks young kept John Rude active and motivated for more than 30 years. As founder of a Eugene consulting firm committed to “changing the perceptions of aging in America,” Rude found himself in1981 at the forefront of a movement born on a wave of retirees not ready for rocking chairs. Thirty years later, it is a movement still in its formative years. “The youth focus in Western culture makes older people invisible,” Rude acknowledges. “Older adults, often, get cut